I'm Alyssa Lane (but you can call me Aly) — NASM-certified personal trainer, nutrition coach, and founder of Built By Aly, a coaching practice built for women who are done shrinking themselves and ready to get strong.
I lost 100 lbs myself — GLP-1-assisted, strength-trained, and fully transparent about all of it. I coach from lived experience, not just a textbook. My approach is blunt, practical, and zero-fluff: we're building a body that looks good, feels good, and holds up for decades. No comparison traps. No crash diets. Just consistent work and a coach who will not let you off the hook.