Ashley Horner

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HEATWAVE HUSTLE

Burn fat, build lean muscle & unlock your mental toughness

Want results that slap harder than the summer sun? The Heatwave Hustle is your new obsession. Five days a week. Sweat-soaked sessions. Strength, speed, and mental fire—this program is built to push you to your edge and drag results out of the ashes.
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About the Challenge

Heatwave Hustle is not your average fitness challenge. This is four weeks of fire, grit, and transformation. Designed for those ready to sweat, push limits, and show up hard, this program blends the intensity of high-octane cardio with body-sculpting functional strength. You’ll hit every muscle group, burn fat, and unlock your mental edge—one rep at a time. Each week includes five structured workouts that progressively build your endurance, strength, and mental toughness through a combination of: - Tabata Intervals (explosive 20/10 sprints) - HIIT Circuits (full-body intensity) - AMRAPs & EMOMs (grit-based formats that push performance) Every week carries a mindset theme to keep your mental game as sharp as your physical one. Challenge begins Monday, June 23, 2025! WEEKLY FOCUS: Week 1 – “You Can Do Hard Things”: Build discipline. Show up. Get uncomfortable. Week 2 – “Stillness Within the Fire”: Learn to breathe through the burn and stay present under pressure. Week 3 – “Embrace the Edge”: Push past limits and lean into the challenge. Week 4 – “Finish With Fire”: End strong. This is where transformation happens. PROGRAM GOALS:
  • 🔥 Torch body fat
  • 💪 Sculpt lean muscle
  • 🧠 Build mental toughness
  • 🏋️ Improve conditioning and performance
  • ✅ Finish the month feeling unshakable, strong, and focused
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💥 BONUS ADD-ON: HELLSTEEL Strength Cycle

Want to keep or build lean muscle mass while shredding? HELLSTEEL is a brutal yet focused 3x/week barbell strength track (Mon/Wed/Fri) designed to complement the HIIT chaos with raw, foundational power. WEEKLY FORMAT: Monday – Squat Focus Wednesday – Bench Focus Friday – Deadlift Focus Backed by classic progressive overload and key accessory lifts, HELLSTEEL builds raw strength, size, and core stability without interfering with your conditioning work. "HELLSTEEL isn’t just a program. It’s what you become when you train through the fire and come out unbreakable."
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    What you can win 🏅

    There will be THREE Grand Prize winners selected based on before & after photos and engagement during the challenge.
    • 1st place: $500 cash + ($100 value) Free E-book training program of choice, Ashley Horner trade coin
    • 2nd place: FREE one year subscription + $100 gift card to TRU supplements
    • 3rd place: FREE E-Book value up to $75
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    How to Win 🏆

    Three grand prize winners will be selected based on the best overall transformation after completing the challenge. Participation points will get you extra credit if it gets close between you and another participant at the end! Your Mission: Show up. Work hard. Don’t quit. This challenge will leave you sweating, stronger, and changed from the inside out. This is the Heatwave Hustle. Let’s get after it.
    • Click below to download (or to open) my app!
    • Start your FREE 7-day trial & subscribe (if you're not already)
    • Tap "Register" at the top of the program to submit your entry
    • Submit your before photos & goal(s) directly in the app no later than Monday, June 30th
    • Share your journey and engage in the community & on social
    • Tap "Complete" at the end of the program to submit your after photos & testimonial
    • Final photos are due no later than Wed, July 23rd

    Need to see it to believe it?

    App Features

    Notes & Logging
    Track your weights, time, and reps. Take notes to capture your thoughts when working out
    Video Workouts
    Easy-to-follow videos for every workout in the app
    Offline Downloads
    Workout anywhere - even without internet connection
    Favorites
    Save your favorite workouts with one tap
    Streaks
    Make sure you stay on track with your goals
    Reminders
    Set workout reminders to stay on track!
    https://d3l5vala1x2h4r.cloudfront.net/1749156357400_IMG_79EC0BC27BE1-1-comp.jpegframe
    https://d3l5vala1x2h4r.cloudfront.net/1749156357400_IMG_79EC0BC27BE1-1-comp.jpegframe
    Notes & Logging
    Track your weights, time, and reps. Take notes to capture your thoughts when working out
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    Get support & accountability from other Ashletes

    Join over 11,000 other Ashletes in our online Facebook community. This group was created to provide motivation and support and some bad ass #ASHLETES! Learn more about nutrition, learn more about form, and connect with other Ashletes. Bonus: Ashley does a LIVE Talk Tuesday every week!
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    About Ashley Horner

    I'm Ashley, and this is my story...

    Ashley Horner is a fitness model, celebrity, hybrid athlete, and trainer whose reach and influence extend globally. Through the vast reach of her social media platform, she is a strong proponent of women’s empowerment. Ashley encourages women all around the world to live boldly, love fiercely, and push every boundary. Her career has seen her establish a strong influence working with military personnel, as Ashley has helped train American SWAT teams as well as personnel at the United States Embassy in France. In addition to her involvement with the Military, Special Forces, and First Responder community, she continues to work with groups and individuals locally in her home city of Virginia Beach, Virginia. Ashley’s entrepreneurial endeavors are as diverse as her fitness interests. She owns a training facility, American Sled Dogs. She developed the WERV apparel company that stands for, WE ARE VICTORIOUS. In 2016 she opened Virginia Beach’s exclusive coffee and whiskey bar, and restaurant, The American Brew. Ashley continues to be a leading trainer and professional in the fitness industry, always pushing those who she works with to train like they expect to perform. She knows that having a strong mindset is a key factor when it comes to accomplishing what you set out to do, and it is this kind of disciplined attitude that has allowed Ashley to complete many mind-grueling feats of her own. Ashley is also very involved with humanitarian work at the Maison Fortune Orphanage in Hinche, Haiti. She has developed a special bond with the children and staff over the last several years, and they are the primary beneficiary of her charitable efforts. As well as her deep love and involvement with the K9 community and non-profits like SpikesK9. Her motto, “I stand for the broken,” describes the strength of her commitment to those in need.

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