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14-Day Beta Challenge

Reclaim Your Edge in Just 14 Days

Drop Fat. Lead Strong. Become the Alpha.

This isn’t another dad-bod detox or fitness gimmick. It’s a 14-day discipline challenge built to forge mental grit, burn fat, and reignite the Alpha inside you—using short, high-impact workouts, dialed-in nutrition, and elite-level accountability. You’ll walk in tired, soft, and scattered... You’ll walk out focused, fired up, and back in command.

Need to see it to believe it?

I used to look in the mirror and feel stuck—skinny-fat, soft, and frustrated. I wasn’t overweight, but I wasn’t proud either. I lacked muscle, energy, and confidence. I was going through the motions, pretending I was ‘doing fine.’ But deep down, I knew I was operating way below my potential. That changed when I committed to the Alpha Elite way. In just 4 months, I packed on over 20 pounds of lean mass, dropped body fat, and completely reshaped my body—and mindset. The workouts? Built for real life. No fluff, no BS—just structured, efficient training that forces growth. The nutrition? Simple, sustainable, and designed to fuel results. The biggest shift? My confidence. I walk taller, think clearer, and lead stronger in every area of life—home, work, and the gym. This isn’t just fitness—it’s self-respect. If you’re a dad who’s tired of feeling average and ready to dominate again, stop guessing and start building. I did it—and I’m just getting started.
Coach JR Transformation #1
JR is an awesome teacher and better motivator! No matter what your goals are, he takes them persoanally as his own to better push you as an individual
JT
There is no one I trust more than JR to train my son. He’s a great trainer, coach, teacher, and motivator! I know that he will have my sone ready to compete at the high school level...
JR is an awesome teacher and better motivator! No
Results! Results! Results! JR inspires his clients to maximize their potential. My son, Garrett, already had experience working with JR as his high school football defensive coordinator. I knew based on their pre-existing relationship that JR would undoubtably be the best choice to train Garrett and prepare him for the future rigors of college football. The results that Garrett achieved over 5 months of training with JR are remarkable. Garrett increased his maxes as follows: bench press up 65 lbs, squat up 130 lbs, deadlift up 150 lbs, clean up 75 lbs. JRs does not train his clients just to max, but this is a result of the overall power and strength gains that were a result of his training techniques. If you are willing to do the work, JR will help you meet and exceed your goals!
TK
This wasn’t clean. It wasn’t polished. It was a dirty bulk—and it was exactly what I needed. I committed to the goal: 200 lbs or bust. No more playing small, no more overthinking. I ate, I trained, and I executed. The result? I crushed my old limits and packed on serious size—more muscle, more strength, and more momentum than I’ve ever had. I’m bigger, stronger, and finally exceeding the goals I used to think were ‘too aggressive.’ This phase taught me what it really means to go all-in. No tracking every crumb. No second-guessing. Just heavy lifts, high-calorie meals, and a mission to build. I’m not just chasing 200—I’m owning it. And the best part? I know exactly what to do next. If you're tired of spinning your wheels and ready to grow like a savage, stop holding back. Bulk like you mean it. This is how Alpha Elite Dads move.
Coach JR Transformation #2
I used to look in the mirror and feel stuck—skinny-fat, soft, and frustrated. I wasn’t overweight, but I wasn’t proud either. I lacked muscle, energy, and confidence. I was going through the motions, pretending I was ‘doing fine.’ But deep down, I knew I was operating way below my potential. That changed when I committed to the Alpha Elite way. In just 4 months, I packed on over 20 pounds of lean mass, dropped body fat, and completely reshaped my body—and mindset. The workouts? Built for real life. No fluff, no BS—just structured, efficient training that forces growth. The nutrition? Simple, sustainable, and designed to fuel results. The biggest shift? My confidence. I walk taller, think clearer, and lead stronger in every area of life—home, work, and the gym. This isn’t just fitness—it’s self-respect. If you’re a dad who’s tired of feeling average and ready to dominate again, stop guessing and start building. I did it—and I’m just getting started.
Coach JR Transformation #1
Goal:
Lean Muscle
Cardio, Bodyweight, Weight lifting
14 days program 7 days/week 30-45 mins
Level:
All Levels
Goal:
Lean Muscle
Cardio, Bodyweight, Weight lifting
14 days program 7 days/week 30-45 mins
Level:
All Levels

Workouts

GYM
GYM
5.0
HOME
HOME
5.0
GYM
GYM
5.0
HOME
HOME
5.0
GYM
GYM
5.0
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About the program

Reclaim Your Edge. Lead from the Front. Fat loss, muscle activation, mindset ignition, and structured daily wins. Build habit momentum, showcase your coaching style, and drive them into your full program. Core Challenge Pillars: Training – Efficient daily workouts (30 mins or less). Nutrition – Simple, high-impact guidance (no tracking needed). Mindset – Daily prompts to reframe discipline, self-leadership, and action. Accountability – Daily check-ins via community/group/MiniHub/DM. Execution – Small daily victories = big confidence shift. Challenge Structure (Daily Flow): Each day includes: Movement – A bodyweight or minimal-equipment workout (metabolic conditioning, hypertrophy-style). Fuel Command – “Eat This Today” guidance (protein-focused, anti-inflammatory). Mental Rep – One mindset/journal prompt or mission of the day (discipline, leadership, habits). Alpha Check-in – Report completion in group/comments/DM.
    If you have a desire to invest in your health Coach JR is a step in the right direction.
    C.S.
    JR has worked with B for about 6 months now and he’s gained over 20lbs., is leaner, stronger and more prepared for his next step.
    J.S.
    Coach JR has an easygoing personality but he is able to turn up the intensity when needed.
    N.S.

    App Features

    Reminders
    Set workout reminders to stay on track!
    Tracking
    Track your progress and share it to Instagram
    Notes & Logging
    Track your weights, time, and reps. Take notes to capture your thoughts when working out
    Streaks
    Make sure you stay on track with your goals
    Favorites
    Save your favorite workouts with one tap
    Lifetime Access
    Once you purchase, you own the program forever!
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    /images/landing/features/reminders.pngframe
    Reminders
    Set workout reminders to stay on track!
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    Get support & accountability from our amazing community

    Find encouragement and accountability by connecting with others in our exclusive private community. There you can learn about nutrition, learn more about form, and connect with other members. Bonus: Coach will be right there to cheer on you.
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    Bonus material

    The Ultimate Meal Prepping Guide 101 Learn how to plan, prep, and dominate your nutrition—even with a busy schedule. This guide breaks down the exact strategies Alpha Dads use to stay consistent without spending hours in the kitchen. Calculating Your Macros Confused by what to eat or how much? This no-BS guide shows you how to calculate your daily protein, carb, and fat needs for fat loss and muscle gain—without guesswork or restrictive diets. Fuel like a leader. Eat like a warrior. Download. Apply. Dominate.
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    About Coach JR

    Online personal trainer

    My passion for fitness started while I was in the military. I always strived to push my body to the limits and never backed down from a challenge. After being medically retired from the military, I fell into a deep state of addiction and depression. With the support of my wife, I was able to overcome my addiction to alcohol and prescription pills and used fitness as my addiction.

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