Follow my
workouts from your
home or gym

Follow my workouts
from your home or gym

More than 1,000 5-star reviews


Guess what? If you become my training partner, you’ll immediately get access to my workouts and workouts from 100+ other trainers.

Programs (1)

Workouts (6)

Abs of Steel (V1) 🛠
Guides (1)

One subscription.
Countless opportunities.

One subscription. Countless opportunities.

1500+ workouts
with videos

Access to
100+ trainers

New workouts
every week

Ask me

My favorite tips
and tricks


Get access to the Playbook App.

Access all the workouts straight from your mobile phone. Oh, and you can stream the workouts to your TV as well


About me

Transformation Coach

Build muscleShred fatLean muscleBodyweightWeight lossAbs and CoreFull Body

Hi I'm James 👋🏼 I’m certainly not your average fitness trainer. For 11 years now, I have been transforming the physiques of hundreds of trainees each year, with my proven coaching systems. My Online Coaching services are often fully booked out, and I sell my cutting edge training programmes all over the world! Social Media has enabled me to reach out to, educate and motivate literally millions of people across the globe - but my passion will always remain rooted in the direct connection that I always establish with a client. The challenges that most trainees face, and the obstacles they present are readily overcome with my guidance, and it is common that I see transformations that extend far beyond the “aesthetic”. Many trainees experience improvements in their self-image, their posture and health, as well as their overall sense of well being and self-worth! Truly rewarding for both Coach and Trainee! Thanks for placing your trust in me! James


Using my fitness app will ensure you have: ▶️ Daily, easy to follow workouts ▶️ Training to suit YOUR location and equipment ▶️ Regular motivation to keep you moving ▶️ Nutrition guidance personalised to your fitness goals!

Training Requirements

Training should never have to mean being in a fancy expensive gym! Most of my workouts can be done with BASIC dumbbells or kettlebells, but I also have bodyweight only workouts to get you burning calories and torching bodyfat! (I’ll explain in the intro to each video about how to manage the equipment requirements!)


Level 3 Personal Trainer PICP.1 Poliquin Strength Coach Y3T Transformation Coach WBFF Pro 🔈 Public Speaker 🗣 Fitness Event Host 📚 Published Author 👨‍⚖️ Bodybuilding Judge

What you get on Playbook