I’m Coach JR — a U.S. Air Force veteran, certified strength coach, and athlete development specialist with over 15 years of experience coaching football and training 500+ athletes from youth to the pros. I’ve taken the same leadership and discipline I used in combat and built a proven system that combines strength, speed, agility, recovery, nutrition, and mental toughness. Inside this app, you’ll find full-year training phases, mindset coaching, and performance tools built to help you lead, compete, and dominate—on and off the field.