Coach JR

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Alpha Elite 90-Day Challenge

Alpha Elite 90-Day Challenge

Strength, Discipline, and Leadership Built Daily.

The 90-Day Alpha Elite Transformation is a complete physical and mental rebuild for busy dads ready to reclaim discipline, rebuild strength, and lead with confidence. Follow a NASM-based system through three phases of foundation work, muscle building, and elite-level strength. Every workout is under 60 minutes, structured, and designed to deliver lasting results. This is your blueprint to become the strongest, most capable version of yourself.
Goal:
Lean Muscle
Weight lifting, Cardio
12 weeks program 6 days/week 45-60 mins
Level:
All Levels
Goal:
Lean Muscle
Weight lifting, Cardio
12 weeks program 6 days/week 45-60 mins
Level:
All Levels
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About the program

The 90-Day Alpha Elite Transformation is a complete physical and mental rebuild designed for busy dads who are ready to reclaim their discipline, rebuild their strength, and lead their families with confidence. This program follows a science-backed, NASM-based training progression built around the Alpha Elite Dads philosophy: Simple. Effective. No excuses. Daily execution. Lasting results. Across 90 days, you’ll train through three phases: Phase 1 – The Reboot Protocol (Weeks 1–4) Rebuild your foundations, restore energy, and create consistent habits. You’ll develop joint stability, movement quality, and the discipline needed to push forward. Phase 2 – The Alpha Physique Formula (Weeks 5–8) Increase strength, build lean muscle, improve conditioning, and accelerate fat loss through structured hypertrophy and conditioning sessions. Phase 3 – The Unbreakable Standard System (Weeks 9–12) A higher-level strength and conditioning phase designed to improve performance, sharpen mental toughness, and forge the identity of a disciplined, resilient, and capable father. This program is built for dads who want: • More strength • Better energy • Lower body fat • Daily discipline • A clear system they can follow • A transformation that lasts Every workout is under 60 minutes and designed to fit a busy dad’s life. Inside the program, you’ll access: • 90 days of structured training • Strength, conditioning, and mobility sessions • Clear coaching cues, sets, reps, tempo, and rest • Weekly conditioning challenges • A complete progression system from Day 1 to Day 90 This is more than a workout plan. It’s the blueprint for becoming the strongest, leanest, most capable version of yourself. The father your family looks up to. The leader your home deserves. Your transformation starts today.

    Workouts

    W1/D1
    W1/D1
    5.0
    W1/D2
    W1/D2
    5.0
    W1/D3
    W1/D3
    5.0
    W1/D4
    W1/D4
    5.0
    W1/D5
    W1/D5
    5.0
    If you have a desire to invest in your health Coach JR is a step in the right direction.
    C.S.
    JR has worked with B for about 6 months now and he’s gained over 20lbs., is leaner, stronger and more prepared for his next step.
    J.S.
    Coach JR has an easygoing personality but he is able to turn up the intensity when needed.
    N.S.

    Need to see it to believe it?

    I used to look in the mirror and feel stuck—skinny-fat, soft, and frustrated. I wasn’t overweight, but I wasn’t proud either. I lacked muscle, energy, and confidence. I was going through the motions, pretending I was ‘doing fine.’ But deep down, I knew I was operating way below my potential. That changed when I committed to the Alpha Elite way. In just 4 months, I packed on over 20 pounds of lean mass, dropped body fat, and completely reshaped my body—and mindset. The workouts? Built for real life. No fluff, no BS—just structured, efficient training that forces growth. The nutrition? Simple, sustainable, and designed to fuel results. The biggest shift? My confidence. I walk taller, think clearer, and lead stronger in every area of life—home, work, and the gym. This isn’t just fitness—it’s self-respect. If you’re a dad who’s tired of feeling average and ready to dominate again, stop guessing and start building. I did it—and I’m just getting started.
    Coach JR Transformation #1
    JR is an awesome teacher and better motivator! No matter what your goals are, he takes them persoanally as his own to better push you as an individual
    JT
    There is no one I trust more than JR to train my son. He’s a great trainer, coach, teacher, and motivator! I know that he will have my sone ready to compete at the high school level...
    JR is an awesome teacher and better motivator! No
    Results! Results! Results! JR inspires his clients to maximize their potential. My son, Garrett, already had experience working with JR as his high school football defensive coordinator. I knew based on their pre-existing relationship that JR would undoubtably be the best choice to train Garrett and prepare him for the future rigors of college football. The results that Garrett achieved over 5 months of training with JR are remarkable. Garrett increased his maxes as follows: bench press up 65 lbs, squat up 130 lbs, deadlift up 150 lbs, clean up 75 lbs. JRs does not train his clients just to max, but this is a result of the overall power and strength gains that were a result of his training techniques. If you are willing to do the work, JR will help you meet and exceed your goals!
    TK
    This wasn’t clean. It wasn’t polished. It was a dirty bulk—and it was exactly what I needed. I committed to the goal: 200 lbs or bust. No more playing small, no more overthinking. I ate, I trained, and I executed. The result? I crushed my old limits and packed on serious size—more muscle, more strength, and more momentum than I’ve ever had. I’m bigger, stronger, and finally exceeding the goals I used to think were ‘too aggressive.’ This phase taught me what it really means to go all-in. No tracking every crumb. No second-guessing. Just heavy lifts, high-calorie meals, and a mission to build. I’m not just chasing 200—I’m owning it. And the best part? I know exactly what to do next. If you're tired of spinning your wheels and ready to grow like a savage, stop holding back. Bulk like you mean it. This is how Alpha Elite Dads move.
    Coach JR Transformation #2
    I used to look in the mirror and feel stuck—skinny-fat, soft, and frustrated. I wasn’t overweight, but I wasn’t proud either. I lacked muscle, energy, and confidence. I was going through the motions, pretending I was ‘doing fine.’ But deep down, I knew I was operating way below my potential. That changed when I committed to the Alpha Elite way. In just 4 months, I packed on over 20 pounds of lean mass, dropped body fat, and completely reshaped my body—and mindset. The workouts? Built for real life. No fluff, no BS—just structured, efficient training that forces growth. The nutrition? Simple, sustainable, and designed to fuel results. The biggest shift? My confidence. I walk taller, think clearer, and lead stronger in every area of life—home, work, and the gym. This isn’t just fitness—it’s self-respect. If you’re a dad who’s tired of feeling average and ready to dominate again, stop guessing and start building. I did it—and I’m just getting started.
    Coach JR Transformation #1

    App Features

    Reminders
    Set workout reminders to stay on track!
    Tracking
    Track your progress and share it to Instagram
    Notes & Logging
    Track your weights, time, and reps. Take notes to capture your thoughts when working out
    Streaks
    Make sure you stay on track with your goals
    Favorites
    Save your favorite workouts with one tap
    Lifetime Access
    Once you purchase, you own the program forever!
    /images/landing/features/reminders.pngframe
    /images/landing/features/reminders.pngframe
    Reminders
    Set workout reminders to stay on track!
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    About Coach JR

    Online personal trainer

    My passion for fitness started while I was in the military. I always strived to push my body to the limits and never backed down from a challenge. After being medically retired from the military, I fell into a deep state of addiction and depression. With the support of my wife, I was able to overcome my addiction to alcohol and prescription pills and used fitness as my addiction.

    Get support & accountability from our amazing community

    Find encouragement and accountability by connecting with others in our exclusive private community. There you can learn about nutrition, learn more about form, and connect with other members. Bonus: Coach will be right there to cheer on you.

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